Personalization for network marketing

Personalization for Network Marketing

Personalized network marketing refers to the technique that allows network-marketing decisions to be made based on the results of the collection and analysis of user profiles. In this paper, we propose an interactive questionnaire mechanism whose design objective is to produce timely and reliable user profile attributes in an incremental fashion through an intelligent interface accessible from ...

Personalization through Mask Marketing

Customized marketing, so called 1-to-1 marketing, is often viewed as the panacea of e-commerce. User profiles, such as click streams logging every site the user accesses, are exploited to generate a profile of interests of the users. Marketing measures like advertisements in form of banners or product presentation are tailored according to these profiles. This kind of customizing suffers from i...

Personalization and Technology-Enabled Marketing

Despite a few very heralded failures in 2000, online retail is a vital and growing sector. While the rest of the economy was sinking further into recession, on-line sales grew 21% to $51.3 billion in 2001, jumped 48% to $76 billion in 2002, and are expected to increase to $96 in 2003. Approximately 70% of on-line retailers showed positive operating margins in 2002, up from 56% the year before. ...

Effectiveness of Personalization Techniques on Marketing Activities

Personalization Matured - Rediscovering the Essence of One-to-one Marketing

The paper is about personalization system applications in different kind of settings. The studied systems utilize descriptions of information characteristics to perform content based filtering in order to increase stated business objectives. Data and experiences from action research, covering three different product areas sports retailing, online newspaper and online recruitment sites, are pres...